The Laws and Cases That Give Way to Contagion ~written January 2019~ Since 1997 Malcolm Gladwell wrote for The New Yorker as a staff writer; writing articles such as Creation Myth (2011) , and more recently How School Shootings Spread (2015) . When he decided to write his debut book The Tipping Point it became an international bestseller. After publishing his book, Gladwell went on to write two more, over the span of eight years; Blink and Outliers . The latter focuses on how particular people find their success, examples include Bill Gates, The Beatles, and Canadian ice hockey players. The former, Blink , focuses on "thinking without thinking" a term used to describe the sub-mental processes that respond quickly, and efficiently, with little to no information. Blink discusses the benefits and downfalls of this adaptive unconscious. The Ti